Progresso analytics
About Progresso Analytics Courses
Welcome to Progresso Analytics Courses, your online sanctuary for mastering analytics in marketing, AB testing, and beyond. As a person who has at the background experience in creating different analytical solutions from scratch: abroad and locally, I can tell that it is sophisticated journey how to boost parameters up to X times iteratively. You can listen to Tony Robbins videos how to unleash the power within every business and site, but it takes enormous efforts to build an analytical rocket. So let's do it! You may explore a range of courses from basic analytics to advanced strategies with code provided, and emerge with newfound knowledge and skills. Join us in the world of different analytics and elevate your expertise at Progresso Analytics Courses.
Marketing Analytics Course
1 week: Customer acquisition
In just 7 days, you'll dive deep into the fundamentals of customer acquisition, exploring the key strategies and tools used by leading marketers to grow businesses. What You'll Master: * Master Traffic Source Efficiency: Uncover which channels drive the best results and learn how to maximize your ROI across platforms. * Onboarding Campaigns that Turn On Customer Base: Design personalized onboarding strategies that turn first-time users into loyal customers. * Segment Like a Pro: Build customer segments that make sense for your business, and leverage those segments to drive targeted campaigns. * Customer Metrics Decoded: Learn to calculate key customer acquisition metrics like CAC (Customer Acquisition Cost), ROMI (Return on Marketing Invesrment) and more. By the End of This Course: You’ll have a clear, actionable workflow for tracking and optimizing key customer acquisition metrics. Plus, you'll walk away with hands-on experience in implementing these concepts using real code and formulas to measure success accurately. This course is perfect for marketers, startup founders, or anyone looking to boost their understanding of customer growth strategies. No prior experience with metrics or coding? No problem—our step-by-step guides will get you up to speed fast.
2 week: Customer Development
On the journey during the 7th-14th days, you'll learn the core strategies to develop and grow your customer base, from driving repeat purchases to maximizing customer lifetime value (LTV). What You’ll Learn: * Customer Development Campaigns: Learn how to craft campaigns that keep customers engaged and coming back for more. * Upsell & Cross-Sell Campaigns: Discover strategies for boosting revenue by encouraging customers to upgrade or explore additional products. * Average Revenue Per User (ARPU): Understand and optimize this critical metric to enhance profitability. * Lifetime Value (LTV): Calculate and increase your customers' long-term value through smart retention strategies. * Repeat Purchase Rate: Learn how to drive more frequent purchases and create a loyal customer base. * Monthly Active Usage: Measure and boost engagement to ensure your customers stay connected with your product. What You'll Achieve: By the end of this week, you’ll have a working metrics dashboard to monitor and grow key customer development KPIs. Plus, you'll gain hands-on working code, learning how to build and automate formulas for tracking metrics like ARPU, LTV with Repeat Purchase Rate. No advanced skills needed—just a passion for customer success!
3 week: Customer Retention
On the 3rd week, you’ll dive deep into the science of customer retention, learning how to keep customers engaged, happy, and loyal to your brand. What You’ll Master: * Retention Campaigns: Design powerful campaigns to keep your customers coming back and prevent churn. * Cohort Analysis: Research carefully at cohorts by different parameters by tracking how different customer segments behave over time, so you can tailor your retention strategies. * Engagement Activities: Create meaningful engagement strategies that keep customers actively involved with your product or service. * Retention Rate Optimization: Learn the ins and outs of calculating and improving your retention rate—one of the most important metrics for long-term success. What You’ll Achieve: By the end of this week, you’ll be able to set up a complete retention framework, equipped with actionable metrics and a working retention dashboard. From defining the key formulas to implementing them in code, you'll leave with the tools to measure and enhance retention, including cohort analysis, engagement tracking, and retention rate calculation.
4 week: customer Churn
On the 4th week, dive into important strategies for identifying, understanding, and reducing customer churn—a key factor in driving sustainable growth and success. What You’ll Learn: * Churn Rate Analysis: Learn to calculate and analyze churn rates to spot the warning signs early. * Churn Campaigns: Discover how to create targeted campaigns that win back lost customers and prevent future churn. * Attrition Drivers: Uncover the root causes of customer attrition and learn how to address them before they impact your bottom line. * Advanced Churn Metrics: Get hands-on with metrics like Net Promoter Score (NPS), Customer Health Score, and Time-to-Churn Prediction to build a comprehensive view of your churn dynamics. What You’ll Achieve: By the end of this course, you’ll have a full churn management framework in place, complete with the right formulas and working code to track and analyze your churn rate. You'll also gain the skills to create data-driven campaigns that reduce churn, improve customer satisfaction, and boost retention.
What is Included?
Ready to boost your KPIs and earn at least $67,000 $ per year?
Yes, we're ready to work on building your data science and analytical toolkit!
Usually we collect students in cohorts every week. Every enrollment starts on Monday.
Each text-based guide comes with formulas, Python, SQL code examples and homework assignments, so you can easily check your understanding and track your progress.
Marketing Analytics Certificate
$ 51
$ 121
Start your career in Marketing Analytics, get knowledge for learning and improvement.
Rating
5/5
1500+ already enrolled
Language
English
Adding new languages is possible in future
Duration
1 Month
Under 2 hours of study a week
Level
Beginner
No prior experience required
Send us a message
Every course enrollment begins on Monday. If you're interested in our consulting services, kindly describe the solution you'd like us to create for you. For any inquiries or further information, please don’t hesitate to write an email — we’re here to boost your performance! ✉️